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Who We Are

"The person who says it cannot be done should not interrupt the person who is doing it"

IVA is proud to be a supporter of the United Nations Sustainable Development Goals (SDGs). The SDGs are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to climate change, environmental degradation, poverty, inequality, prosperity, human rights, peace and justice. 

Meet the Team IVA Women 


Founder & CEO

Ina Petersen is women - led IVA’s Founder and CEO.

Petersen, a former tennis prodigy, grew up in Barcelona, Spain, where she attended the prestigious Emilio Sanchez Tennis Academy. Upon earning her bachelor's degree in Psychology and English Literature from Harvard University in 2013, the multilingual Petersen began her career at the talent and literary agency ICM Partners. She joined Creative Artists Agency (CAA) in 2014 and the international sales company Sierra Affinity in 2017. Petersen's expertise includes global film and television packaging, format sales and intellectual property, global market analysis, strategic partnerships and literary management. She has worked with teams behind Academy Award-winning, and commercially successful projects including, Brooklyn, Moonlight, I, Tonya, and other successful titles such as The Lobster, Jackie, Atomic Blonde, I Am Greta and several others. During her years at CAA, she contributed to the company's philanthropic division by originating ideas for projects dedicated to helping the world's refugees. She is also the Co-Founder, Co-Producer and Co-Executive Director of the social awareness-raising youth festival, YouthMundus centered around the United Nations Sustainable Development Goals (SDGs). Petersen is a multifaceted, innovative, forward-thinking executive with in-depth knowledge and understanding of the ever-changing global media and entertainment marketplace and its increasing interconnectedness to the advancement of technology. Her company, IVA, is dedicated to creating equal opportunities for underrepresented stories and voices across media regardless of gender, color, ethnicity, language, nationality, sexual orientation, religion or gender. The company is also a strong advocate for helping creators retain ownership of their intellectual properties and ensuring that they get compensated fairly for their work. In March of 2023, she was honored by the U.S. Chamber of Commerce in Washington, D.C., to speak for Women's History Month, presenting IVA's achievements and fierce commitment to equity, diversity and inclusivity. Petersen is a proud Women In Film and Alliance Francaise de Los Angeles member. In her spare time, she enjoys playing the guitar and tennis, yoga, traveling, collecting art, learning new languages, volunteering and mentoring youth from underrepresented communities.


Head of Media Relations, Business Development & Sustainability

Dijana Stupar is IVA’s Head of PR, Talent Relations & Media Consulting. She has an extensive Scandinavian event, PR, film and music festival experience and has worked several years for Over Oslo, Øya, Gullruten, Heartland, Pride and Oslo Pix Festivals in Norway. Stupar has organized numerous fundraising campaigns, where she has successfully raised money for non-profit organizations, including UNICEF - as part of Norway’s biggest annual charity event which airs on Norwegian government-owned radio and television public broadcasting company, NRK. She is also one of the main founders of a non-profit association, The Rainbow Team Events, which is dedicated to bridge the gaps, and dismantle social prejudices - for (and with) young people across the globe, through inclusive, shared experiences of representative art and like-minded interests. She is also the Co-Founder and Co-Executive Director of the social awareness raising youth festival, YouthMundus, which is centered around the United Nations Sustainable Development Goals.

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